Remote Email Marketing Specialist

AgencyAnalytics
Published
September 21, 2022
Expires
October 22, 2022
Location
Top 100, Top 100
Category
Job Type

Description

Leverage your copy writing and direct marketing expertise at a profitable SaaS business.AgencyAnalytics is on a growth trajectory and we are looking for an email marketing expert to take charge of all our email marketing targeted at customers and prospects.As the leading SaaS growth platform for marketing agencies, we help agencies automate the tedious task of reporting and creating dashboards from dozens of marketing channels.The successful candidate will be primarily responsible for overseeing all email marketing functions. This position is all about gathering data, strategizing based on metrics, and implementing an approach that yields the best results.AgencyAnalytics offers a rewarding career path where you can elevate your skills and showcase your expertise.The position is 100% remote.What You'll DoDevelop and optimize all marketing emails, product release emails, automated nurture campaigns in HubSpotIdentify, implement, and optimize lead generation efforts to increase conversions from an increasing number of incoming free trialsCreate well-written, creative copy that lead to desired conversion objectivesCollaborate with the web development team, graphic designers, product marketers, content marketers, and video content producers for the creation of custom landing pages, emails, forms, CTAs etc.Organize email content and templatesDevelop and maintain an email marketing calendar which includes conversion flowsTrack and analyze the performance of email activities using KPIs, relaying actionable insights back to the team on a weekly and monthly basisProvide strategic direction on email marketing opportunities based on insights derived from data and past campaignsDevelop automated data cleanup campaigns that focus on improving engagement, user segmentation and personalizationEnsure compliance and best practices with CanSpam, CASL, GDPR, and similar othersStay up to date on the latest trends and changes in the email landscapeDocument and update processesJob requirements5+ years experience with email marketingProven track record of creating compelling copy that converts2+ years of experience and proficiency with marketing automation and email marketing with Marketo, HubSpot or similarExpert understanding of CanSpam, CASL, and GDPR regulations as they relate to email marketing and lead generationDemonstrated technical expertise of email marketing platforms, HTML, and email design best practicesExcellent English copywriting skills with a bachelor’s degree in English literature, arts, journalism, or mass communication.Experience in B2B SaaS email marketing is an assetJob BenefitsProfit-sharing, distributed quarterlyFrequent promotions4 weeks vacation and paid sick daysHappy Hour once a monthExtended health benefitsContinued education allowanceAnnual fitness allowanceWork from anywhere in the worldJoin a profitable, product-focused, & customer-oriented company

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